Origin · the workspace
Where a brand’s truth lives.
Interviews and research go in; cited insights, voice fingerprints, and measured distinctiveness come out.
The clientsNew client ↓
Recent research
Add a client
New client.
Give it a name and a site. Research goes in; cited insight, voice, and measured distinctiveness come out. An umbrella child inherits the parent’s voice until it has its own.
← Clients
Umbrella
Brands under this umbrella
Origin · the review queue
Proposals from the suite.
Downstream tools never write brand truth directly. They propose a change here. Low-risk facts can flow on their own; the higher-risk ones wait for your one-click confirm before they land in the canonical record.